Business woman using smartphone
Business to Business, Marketing, Uncategorized

New Generation of B2B Buyers And How to Reach Them

According to recent research published by Google and The Boston Consulting Group, half of all business to business searches are done on smartphones.  It matters because mobile searches are expected to grow to 70% by 2020.  If you are trying to reach businesses, providing the best mobile user experience and taking a "mobile first" approach… Continue reading New Generation of B2B Buyers And How to Reach Them

Facebook CEO Mark Zuckerberg
Marketing

Ten Tips to Increase Organic Reach on Facebook

Algorithm Change Facebook changed its algorithm earlier this year to prioritize content in news feeds from friends/family/groups, so it has become more difficult for businesses to get feed-time with followers. Here are ten tips to increase organic reach on Facebook. Ten Tips to increase organic reach on Facebook 1. The new platform encourages active interactions… Continue reading Ten Tips to Increase Organic Reach on Facebook

Digital, Marketing, Tips

Easy Marketing Must-haves For Your Business

Own Your Online Presence They say the best things in life are free, and many marketing must-haves don't cost a dime.  They do take some effort but the payoff is worth it.  Below is my short list of the most important steps businesses can take to help customers find them. #1 Google My Business Businesses… Continue reading Easy Marketing Must-haves For Your Business