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Digital, Marketing, Tips, Uncategorized

The Best Things in Life are Free

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Bryce Canyon

Build your marketing base by managing all the free channels first.

Anyone with a physical location should be spending time shaping their online profiles and related ratings.  Profiles on Yelp, Google, HealthGrades, Angie’s List etc.  These sites may be just as important if not more important than websites for businesses that rely on customer traffic and reviews, such as restaurants, hotels, plumbers, doctors, hair salons, and similar.  Keep information across these sites up to date, encourage happy customers to post great reviews, and respond to negative feedback promptly and professionally.

Next focus on your website, Facebook, Linkedin, or other destinations your customers search to learn more about your business.  Developing content by answering questions your clients are asking and maintaining it can be an ongoing expense, but may likely generate unlimited page views, providing residual benefits, making these efforts less costly in the long run.

SEO Search Engine Optimization. Chart with keywords and icons. SUnderstand how your website ranks compared to your competitors.  What are your SEO needs?  Where does your website rank on search engines for keywords relating to your business or service?  You can use free tools on sites like seomoz.org.  There you can check your business listing and ways to improve your online presence, uncover content and link-building opportunities, optimize your local listings by assigning the right categories, and more.  See how your website ranks compared to your competitors on spyfu.com.  Spyfu shows some of the keywords your competitors are ranking for organically and what they are bidding on in paid campaigns.  You can also see samples of their ads and suggestions for keywords, once you are ready to move in to paid search marketing.

If you don’t have time to manage the free tools, there are experts who can do it for you at a reasonable cost.  We are happy to provide a free online assessment and quote, so reach out today to get started.

 

 

Uncategorized, Video

Do you Youtube?

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I have been hearing a lot about video lately, and the importance of incorporating it in to blogs, websites and social media to grow audience, time spent and share of voice. Everyone is doing it. Hec after Instagram launched its 24-hour video feature Stories, users jumped by 160 percent in one year to over 500 million daily users from 300 million in 2016. There is even talk about moving to an hour long format. What does this have to do with Youtube? Video.

  • Youtube user stats show that 6 out of 10 users prefer online video to live TV.
  • By 2025, half of viewers under the age of 32 will not subscribe to pay TV services
  • In an average month, 8 out of 10 18-49 year-olds watch YouTube
  • On mobile alone, YouTube reaches more 18-49 year-olds than any broadcast or CABLE TV network
  • 400 hours of video is uploaded to Youtube every minute
  • We watch more Youtube video than Netflix and Facebook combined
  • More than half of Youtube views are from mobile devices
  • On average, there are 1,000,000,000 mobile video views per day
  • Viewers who complete TrueView ads—watched for at least 30 seconds—were 23 times more likely to visit or subscribe to a brand channel, watch more by that brand, or share the brand video

And the kicker? Banner ads on Youtube videos are still reasonable, and you aren’t charged until a user watches your video for a full :30 seconds. So…do you Youtube?

Digital, Uncategorized

What is your online share of voice and why should you care?

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Pies Vector Illustration. Thanksgiving and Holiday Pumpkin Pie. Happy Thanksgiving Day traditional pumpkin pie with whipped cream on the top Web site page and mobile app design vector element

Your Online Share of Voice is your business’s portion of the digital “pie”. How often your business shows up at the top of search engines for relevant searches. You can look at your online share of voice as a whole, compared to all national searches, or in relation to your industry locally or nationally.

Why should you care? According to Google, 87% of customers turn to search in a moment of need. We now have a world of “micro moments”. Consumers want to Go, want to DO, want to BUY. The businesses who are in front of consumers throughout their online journey will beat out competitors by:

  • Driving AWARENESS
  • Influencing CONSIDERATION
  • Driving ACTION
  • Growing LOYALTY

75% of consumers expect the top companies to be above the fold (meaning they can see your business without having to scroll down ) in searches. 33% of consumers relate placement to prominence. It is becoming more necessary to provide consumers with the most useful experience possible including answering a question, solving a problem, providing fast page load speeds and relevant video content. Consumers are becoming less brand loyal in favor of getting what they are looking for. 76% of consumers will visit a business within 24 hours of their search.

So showing up at the top of search engines is paramount to being competitive. But in order to get there, knowing your online share of voice allows you to see what opportunities exist to help dictate the best digital strategy, providing the highest return on your digital spend and saving you time, effort and money. According to Marketingland.com, “smart marketers are maximizing their digital performance by first understanding their competitors’ strategies and then, and only then, building intelligent digital campaigns based on where and how competitors are winning and losing online”.

You think you know who your competitors are, but you may be missing players in the digital space. A study by Millward Brown found that businesses that increase their digital share of voice are more likely to increase their market share over time. Uncovering hidden opportunities by completing an online share of voice assessment can result in significant increases in conversion and revenue.

Contact us if you’d like to learn more.