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Digital, Marketing, Tips

The Best Things in Life are Free

Build your marketing base by managing all the free channels first. Anyone with a physical location should be spending time shaping their online profiles and related ratings.  Profiles on Yelp, Google, HealthGrades, Angie's List etc.  These sites may be just as important if not more important than websites for businesses that rely on customer traffic… Continue reading The Best Things in Life are Free

Business woman using smartphone
Business to Business, Marketing, Uncategorized

New Generation of B2B Buyers And How to Reach Them

According to recent research published by Google and The Boston Consulting Group, half of all business to business searches are done on smartphones.  It matters because mobile searches are expected to grow to 70% by 2020.  If you are trying to reach businesses, providing the best mobile user experience and taking a "mobile first" approach… Continue reading New Generation of B2B Buyers And How to Reach Them

Uncategorized

Ten Tips to Increase Organic Reach on Facebook

Facebook changed its algorithm earlier this year to prioritize content in news feeds from friends/family/groups, so it has become more difficult for businesses to get feed-time with followers. Here are some tips businesses can use to boost views of their organic posts. 1. The new platform encourages active interactions like commenting and sharing versus passive… Continue reading Ten Tips to Increase Organic Reach on Facebook

Digital, Video

Have you claimed your Google My Business Page?

If your business or organization has a physical location, you would greatly benefit from owning your Google My Business page. I’ll explain what it is (not to be confused with Google+ profiles and pages), how to claim it and what information it provides. Google My Business helps businesses and organizations manage their presence on Google.… Continue reading Have you claimed your Google My Business Page?