After spending more than two decades in advertising sales and marketing for top media in the Twin Cities Lauren Altschuler founded blue rooster Marketing to share her experience and knowledge that smart marketing is not directly related to spend.
Lauren is a fierce client advocate who ensures clients’ marketing is continually working hard for them.
She was able to negotiate ad rates up to 50% lower for a retail client by bridging the gap between what was important to the client and what was important to the media they were buying.
She was able to drive thousands in sales for a medical device company by directing the right traffic to their website, tracking activity and using the data to help inform decisions.
Lauren began her career running multi-million-dollar retail stores so successfully she was continually promoted to higher-volume stores. She then made a strategic switch to sales in the advertising industry. Winning multiple sales contests she has led high performing teams and was consistently a top producer by understanding the client’s business and bringing solutions that worked.
Helping clients grow their business is in her DNA. Raised in a family of entrepreneurs, dinner table conversation revolved around running their family-owned businesses and the importance of putting customer’s needs first. Today, she uses those lessons to help her clients.
Lauren holds a B.S. from Syracuse University, graduating with honors and currently an Ambassador for the Minneapolis Regional Chamber of Commerce, on the programs committee of MIMA (Minnesota Interactive Marketing Association) and on the board of Women in Digital.
Lauren brings in the right subject matter experts selected based on the client’s needs, delivering agency-quality work without agency fees.