After two successful decades selling advertising and marketing for top media in the Twin Cities I launched blue rooster Marketing to share my knowledge and educate clients on the fact that results don’t only correlate to ad spend. I am a fierce client advocate who ensures their marketing is continually working hard for them.
I have helped hundreds of businesses by creating effective marketing plans. My focus is maximizing return on investment by consistently measuring tactics and utilizing data to inform direction.
Classically trained in sales and business development I have consistently exceeded goals and have led high performing sales teams for media and high volume retail stores.
I am interested in helping businesses with sales and sales development, lead generation, traditional and digital campaign development and management, budgeting, negotiating, strategy, planning and execution. I have helped businesses see a higher return on marketing investment by creating advertising plans and campaigns that meet businesses’ needs and budget first.
I have secured consistently better advertising positions and rates for clients by bridging the gap between what is important to the client and what is important to the media they are buying.
I drove thousands in sales for a medical device company by directing the right traffic to their website, tracking activity and using the data to help inform the campaign.
I moved a luxury builder from obscurity to page one of Google for multiple search terms including highly competitive terms with high search volume.
I volunteered at a non-profit where I helped them qualify for Google Grants, set up the campaign and manage it, helping drive more awareness and donations.
I began my career running multi-million-dollar retail stores successfully with multiple promotions to higher-volume stores. Ten years in to that career I made a strategic switch to sales in the advertising industry as a top producer, consistently exceeding sales goals. I led high performing sales teams by training them to understand the client’s business and create marketing programs that catered to them.
Helping clients grow their business is in my DNA. Raised in a family of entrepreneurs, dinner table conversation revolved around our family-owned businesses and the importance of putting customer’s needs first. Today, I those lessons to help my clients.
I hold a B.S. from Syracuse University, graduating with honors and currently an Ambassador for the Minneapolis Regional Chamber of Commerce.
Lauren brings in the right subject matter experts selected based on the client’s needs, delivering agency-quality work without agency fees.