If your business or organization has a physical location, you would greatly benefit from owning your Google My Business page. I’ll explain what it is (not to be confused with Google+ profiles and pages), how to claim it and what information it provides.
Google My Business helps businesses and organizations manage their presence on Google. It helps potential customers find you more easily, includes an interactive map and directions, and enhances the search experience.
Google is all about enhancing the search experience for users. So you can help Google help you but claiming your Google My Business page and ensuring the information is accurate and up to date, adding photos and interacting with your customers.
Your Google My Business page includes address details, maps, directions, business hours, contact details and customer reviews. The only way to interact with your customer reviews is by claiming your page.
Benefits of Owning your Google My Business Page
Manage what information potential customers see about your business and the products and services you offer
Customers are twice as likely to view your business as credible
Help customers by providing business hours, street address and website
Read and respond to customer reviews
Post photos – businesses with photos receive 42% more requests for directions and 35% more clicks through to your website
See insights about how customers are searching for your business
You can see how many people called your business by clicking on your phone number
and where they are coming from – this will help influence your marketing
Create and track performance of Adwords Express campaigns
You can download the Google My Business mobile app and update info while on the go
Get started here.